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Cover Image for Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers View Article
Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers
Anshu Rani, Arijit Roy, Maria Boaler, Itam Jagadeeswari
Jan 01, 2022
The concept of influencer marketing refers to the use of selected influencers to create and promote branded content to the influencer’s followers and the brand’s selected target market. Fashion Influencers on social media are...
Published by: IGI Global